# GEMS | Playable Ads Studio

> Playable Ads, without the usual production drag. Fast to launch, easy to manage, ready for every network you use.

**performance gems = playable ads.**

GEMS has created interactive advertising for gaming and digital products for more than five years. GEMS creative expertise works together with D2D Studio technology and production systems.

Canonical page: https://gems-playable.vercel.app/en
Alternative language: https://gems-playable.vercel.app/ru

## Our philosophy

### A great playable is more than a mini-game. It is a precise cut of your product.

For more than five years, GEMS has been building Playable Ads across gaming and digital products.
Together with D2D Studio, we have turned years of hands-on production into a faster and more scalable workflow.
Every mechanic, visual and interaction is designed to help your team test more ideas, launch more variations and keep successful concepts working longer.

- **5+** years in Playable Ads
- **1 week** average production time
- **20+** ad networks supported
- **2–3** briefs to start
- **8+** playable formats

## Services

- **Creative concept:** Concepts built around your product and UA goals. We develop mechanics, scenarios and hooks designed for real campaign testing.
- **Custom development:** Original playables built around your brief, from simplified mechanics to fully custom interactive experiences.
- **Reskins and variations:** Turn successful concepts into more creatives through new hooks, characters, settings, offers and localizations.
- **Performance engineering:** Lightweight builds optimized for loading speed, responsiveness and real ad environments.
- **Network adaptation:** Separate tested builds adapted to the technical requirements of every traffic source you use.
- **Iteration system:** Campaign results shape the next version, turning successful mechanics into an evolving creative line.

## Why Playable Ads create business value

Playable Ads are interactive advertising creatives that let users experience a product before installing it. Instead of passively watching a video, people interact with the mechanic, make choices and reach the install with a clearer understanding of what they are getting.

- **Explain the product:** Show the mechanic through action.
- **Strengthen install intent:** Turn attention into informed action.
- **Attract relevant users:** Let people understand what they install.
- **Expand the creative mix:** Add new formats and testing opportunities.
- **Test more hypotheses:** Explore mechanics, messages and motivations.
- **Scale what works:** Build variations around successful concepts.

- **Arche the Dog:** Makes a choice-driven story immediately understandable
- **Roblox:** Turns avatar customization into an instantly playable product preview
- **Minecraft:** Makes creative customization clear before the install
- **Pirate Ships:** Turns a familiar battle mechanic into an immediate playable hook

## Playable Ad formats

- **Gameplay Playables:** Full gameplay / Simplified gameplay / Fail scenarios
- **Video-Based Playables:** Interactive video / Video-to-playable / End cards
- **Choice-Based:** Branching decisions / Interactive storytelling
- **Product Demos:** Apps / Services / Non-gaming products

## Production process

1. **Understand the brief.** We align on the product, audience, campaign goal and technical constraints.
2. **Define the scope.** You receive a clear proposal with timeline, cost and production setup.
3. **Design the experience.** We define the mechanic, user journey, scenario and required assets before development begins.
4. **Build and polish.** Development, art, sound and interaction come together in a lightweight core build.
5. **Review and refine.** You test the playable, share feedback and approve the final experience.
6. **Adapt and deliver.** We prepare tested builds for your ad networks and turn successful results into future variations.

## Supported advertising networks

**20+ ad networks supported.** Every ad network has its own requirements for file size, loading, orientation, sound, CTA behavior and MRAID. We adapt and test separate builds for the traffic sources you use, so every playable is ready for launch.

AppLovin · Unity Ads · ironSource · Liftoff · Mintegral · Moloco · Meta · TikTok · Pangle · Chartboost · Digital Turbine · InMobi

## GEMS Platform · Coming next

### Boutique approach. Scalable technology.

We are building the next layer of Playable Ads production, shaped by the real workflows of studios, agencies and UA teams.
If your team creates, orders or scales playables, join us for a short interview and help shape what comes next.

## Interactive portfolio

- [Arche the Dog](https://vasilisakasheeva.github.io/arche_the_dog1/): Story · Choice based
- [Roblox](/playables/roblox-avatar/index.html): Avatar creator · Customization
- [Minecraft](/playables/minecraft-interior/index.html): Interior builder · Customization
- [Pirate Ships](https://gemsstudio.github.io/PirateShips/): Action · Interactive video
- [Minecraft Skins](/playables/minecraft-skins/index.html): Character creator · Customization
- [Robot Factory](https://gemsstudio.github.io/robot/): Puzzle · Full gameplay
- [Space Arena](https://vasilisakasheeva.github.io/SpaceArena/): Strategy · Simplified gameplay
- [Raft Survival](https://vasilisakasheeva.github.io/rafttest/): Survival · Full gameplay
- [Block World](https://vasilisakasheeva.github.io/roblox1/): Sandbox · Mini playable
- [Arche the Dog II](https://vasilisakasheeva.github.io/arche_the_dog2/): Story · Choice based
- [Raft 2D](https://gemsstudio.github.io/raft2d/): Survival · 2D mechanic
- [Sniper](https://gemsstudio.github.io/Sniper-Final/): Action · Aim and shoot
- [Interactive Survey](https://gemsstudio.github.io/Survey2D/): Product demo · Questionnaire
- [Zombie Defense](https://play.otclick.ru/ZW_27_07_READY/): Strategy · Character selection
- [Pachinko Neon](https://gemsstudio.github.io/panchinko/): iGaming · Pachinko mechanic

## Start a project

We will review the scope and come back with a clear offer covering cost, timeline and production setup. No long onboarding. No unnecessary calls. Straight to production.

Use the request form at https://gems-playable.vercel.app/en to contact GEMS.

Built in collaboration with D2D Studio | https://d2d.studio/gems-playable-ads

GEMS LLC | Republic of Armenia, Yerevan, Azatutyan 12 avenue, apt. 73
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