Campaign outcomeMakes a choice-driven story immediately understandable
◆ LIVE · PLAY HERE
Arche the DogStory · Choice based
Playable Ads studio and technology
We craft
Playable Ads, without the usual production drag. Fast to launch, easy to manage, ready for every network you use.
G / 001Every playable has its own cut
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Try real playable ads
Try our playables.
Featured playable cases01 / 04
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Our philosophy
A great playable is more than a mini-game. It is a precise cut of your product.
For more than five years, GEMS has been building Playable Ads across gaming and digital products.
Together with D2D Studio, we have turned years of hands-on production into a faster and more scalable workflow.
Every mechanic, visual and interaction is designed to help your team test more ideas, launch more variations and keep successful concepts working longer.
5+years in Playable Ads
1 weekaverage production time
20+ad networks supported
2–3briefs to start
8+playable formats
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What we do
Everything your Playable Ads needs. One focused team.
A complete production system, from the first UA idea to tested network builds and the next creative variation.
Creative concept
Concepts built around your product and UA goals. We develop mechanics, scenarios and hooks designed for real campaign testing.
Custom development
Original playables built around your brief, from simplified mechanics to fully custom interactive experiences.
Reskins and variations
Turn successful concepts into more creatives through new hooks, characters, settings, offers and localizations.
Performance engineering
Lightweight builds optimized for loading speed, responsiveness and real ad environments.
Network adaptation
Separate tested builds adapted to the technical requirements of every traffic source you use.
Iteration system
Campaign results shape the next version, turning successful mechanics into an evolving creative line.
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Selected playable work
Do not watch a showreel. Play it.
Open a real build and try the mechanic. More work is available privately for teams with a relevant brief.
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More work is available privately
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Playable Ads formats
Playable Ads formats for every campaign goal.
Gameplay Playables
Full gameplay / Simplified gameplay / Fail scenarios
◆Video-Based Playables
Interactive video / Video-to-playable / End cards
◆Choice-Based
Branching decisions / Interactive storytelling
◆Product Demos
Apps / Services / Non-gaming products
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How we work
From first brief to scalable playable production.
Understand the brief
We align on the product, audience, campaign goal and technical constraints.
Define the scope
You receive a clear proposal with timeline, cost and production setup.
Design the experience
We define the mechanic, user journey, scenario and required assets before development begins.
Build and polish
Development, art, sound and interaction come together in a lightweight core build.
Review and refine
You test the playable, share feedback and approve the final experience.
Adapt and deliver
We prepare tested builds for your ad networks and turn successful results into future variations.
Network-ready builds
One concept. The right build for every network.
Every ad network has its own requirements for file size, loading, orientation, sound, CTA behavior and MRAID. We adapt and test separate builds for the traffic sources you use, so every playable is ready for launch.
20+ad networks supportedA selection of the networks we support
AppLovinUnity AdsironSourceLiftoffMintegralMolocoMetaTikTokPangleChartboostDigital TurbineInMobi
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GEMS Platform · Coming next
Boutique approach. Scalable technology.
We are building the next layer of Playable Ads production, shaped by the real workflows of studios, agencies and UA teams.
If your team creates, orders or scales playables, join us for a short interview and help shape what comes next.
Ready for production
Bring us your next 2–3 Playable Ad briefs.
We will review the scope and come back with a clear offer covering cost, timeline and production setup. No long onboarding. No unnecessary calls. Straight to production.